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Jägermeister

One of those bracing, liquorice-dark, North European bitters, kin to Underberg and the harder-to-find Doctor Nielsens.
I always used to associate Jägermeister with a particular shade of pale blue, from a photo of boxy four-wheeler trams (huge pantographs, and the Jägermeister emblem by way of wordless advertising).
Secondary association since December 2010, the Ice Fair in Brugge.
J/011